Bob Farrell’s “10 Market Rules to Remember” applied to today’s market

Did I help you profit?

Please consider making a modest donation to help me continue producing valuable content.

Tickers:  SPY / QQQ

The Blog post explore Bob Farrell’s “10 Market Rules to Remember” and applies them to today’s market. The post also provides general market information and technical charts and offers a view on the market’s next direction.

Who is Bob Farrell?

For over 45 years, Bob Farrell was the Chief Market Analyst and Senior Investment Adviser at Merrill Lynch before leaving and starting his own consultancy in the early 2000’s. The Wall Street icon was well-known for his ability to recognize market turns and recognize patterns within the market. After participating in multiple bull and bear cycles through the years Farrell developed 10 rules for investing and trading markets which are still regarded as gospel among Wall Street traders and investment houses.

Farrell’s “10 Market Rules to Remember”

1. Markets tend to return to the mean over time

When stocks go too far in one direction, they come back. Euphoria and pessimism can cloud people’s heads. It’s easy to get caught up in the heat of the moment and lose perspective.

2. Excesses in one direction will lead to an opposite excess in the other direction

Think of the market baseline as attached to a rubber string. Any action to far in one direction not only brings you back to the baseline, but leads to an overshoot in the opposite direction.

3. There are no new eras — excesses are never permanent

Whatever the latest hot sector is, it eventually overheats, mean reverts, and then overshoots. Look at how far the emerging markets and BRIC nations ran over the past 6 years, only to get cut in half.  As the fever builds, a chorus of “this time it’s different” will be heard, even if those exact words are never used. And of course, Human Nature, never is different.

4. Exponential rapidly rising or falling markets usually go further than you think, but they do not correct by going sideways

Regardless of how hot a sector is, don’t expect a plateau to work off the excesses. Profits are locked in by selling, and that invariably leads to a significant correction that eventually occurs.

5. The public buys the most at the top and the least at the bottom

That’s why contrarian-minded investors can make good money if they follow the sentiment indicators and have good timing. Watch Sentiment surveys for clues about when sentiment becomes overly optimistic or pessimistic.

6. Fear and greed are stronger than long-term resolve

Investors can be their own worst enemy, particularly when emotions take hold.  Frothy bull markets “make us exuberant; they enhance well-being and promote optimism,”   where as bear markets elicits investor behavior such as “Losses bring sadness, disgust, fear, regret. Fear increases the sense of risk and some react by shunning stocks.”

7. Markets are strongest when they are broad and weakest when they narrow to a handful of blue-chip names

Hence, why breadth and volume are so important. Think of it as strength in numbers. Broad momentum is hard to stop, Farrell observes. Watch for when momentum channels into a small number of stocks. As has been been widely publicized, the market cap of the FATMAAN names ( FB / AAPL / TSLA / AMZN / Alphabet / NFLX ) represent 20% of the S&P index and fully 44% of the  QQQ’s.  I think that qualifies as narrow leadership.

8. Bear markets have three stages — sharp down, reflexive rebound and a drawn-out fundamental downtrend

Careful study of bear markets from the Great Depression through present times shows that the same general pattern repeats again and again. The widely circulated “Generic Capital Market Cycle” shows this.


9. When all the experts and forecasts agree — something else is going to happen

As Stovall, the S&P investment strategist, puts it: “If everybody’s optimistic, who is left to buy? If everybody’s pessimistic, who’s left to sell?”
Going against the herd as Farrell repeatedly suggests can be very profitable, especially for patient buyers who raise cash from frothy markets and reinvest it when sentiment is darkest.

10. Bull markets are more fun than bear markets

Especially if you are long only or mandated to be full invested. Those with more flexible charters might squeak out a smile or two here and there.

Note: Farrell’s Rules section was adapted from previously published article’s from MarketWatch and other sources.

Manias don’t end well

The graph below shows some of the recent manias.  We could also add the Dutch Tulip Bulb mania of the 1630’s, the parabolic advance and collapse of China’s market in 2015, Lumber’s parabolic move and collapse over the past 6months, or $SPI’s wild ride from  $1 to $46 to $10 intra-day this past week.


The thing about manias is that few recognize they are in one and if they do, greed over-rides common-sense and traders stay involved trying to milk it to the very end until they are inevitably trapped. Are we in a mania now? Hard to say…it’s probably above my pay grade to offer an answer. I will say this. It’s hard to deny some of the recent manic call buying that saw fully 80-85% of CALLS being bought with 2 weeks or less until expiration. That’s panic buying.

Other Market Factoids

USD Direction is a key

One of the reason’s I’ve been bearish on Gold is that I believe the path of least resistance for the US Dollar is higher. The recent rise over the past 10 days, coupled with massive net short positioning is causing a short squeeze. The second chart shows that equities do not like a rising USD.  The third chart shows the Euro ( 63% of the USD index ) breaking below a massive topping structure with almost zero technical support until much lower.  Taken together I think this is equity negative.

FAAMG showing some resilience

Unless the bears can break the FAAMG /  FATMAAN names, the market won’t go down. Watch that trend line!!

Bull Sentiment burning off

The first graphic shows bull sentiment coming off the boil. That factoid coupled with hedge funds flipping short is contrarian bullish. Will the market let hedgies win?  Lastly the market pull back has not deterred CALL buyers from piling into the NASDAQ.  I could show several additional graphs showing a complete lack of fear in this market.  Although the burn off in bull sentiment is helpful to bulls, I don’t think you can have a durable bottom with rabid call buying.  Bottom line, is that from this perspective mixed messages abound.

Equity Flows get wild and Liquidity is almost non-existent

Funds flows show investors are confused.  Massive inflows followed by massive outflows.  The poor liquidity in markets persist. This lends itself to wild swings and added vol from day to day and week to week.

What are the Charts saying?

SPY Weekly Technicals

  • RSI Trendline violation
  • PPO Momentum pending bear cross
  • Although not drawn in, Price has clearly broken trend
  • The uptrend off the March lows has been unidirectional with no measurable correction. Common fib retracement levels suggest that a 38% retracement would bring price to $303, while a 50% giveback implies $286. Keep in mind that even if these pull backs were to occur, the bullish trend would remain intact.
  • Price comfortably above the 40 week ema.
  • It’s not shown, but price is below the 50ema on the daily chart.
  • Price is on a SELL signal on the daily chart.
  • Bottom Line: Although the bears have made their presence felt, the bulls remain in control on the weekly timeframe.
  • What would it take for bears to gain control?  A RSI break below 50 coupled with a completed bear PPO cross would likely move price below $320. We can see that prior PPO bear crosses on the weekly have not ended well. A break below the 40 week ema at $311 would signal an even deeper correction is underway.

QQQ Weekly Technicals

  • The Q’s have been at the epicenter of the recent turbulence as the FATMAAN names saw a parabolic advance through the summer and August in particular.
  • The RSI has broken trend and the PPO momentum indicator has executed a bearish cross. You can see that recent high-level PPO bear crosses have resulted in deep pull backs.
  • Fib pullback zones are $255-$250 for a 38% retracement and $235 for a 50% retracement. The 40 week ema comes in at $240 so a tag of this key moving average would align well with a “halfback” move which are common.
  • Although price has broken trend, the overall trend remains bullish as evidenced by a rising 40 week ema on the weekly timeframe.
  • Price is on a SELL signal on the daily Timeframe.
  • Bottom Line:  Given the trend break in price coupled with the bearish posture of momentum and trend break in RSI, I believe bears are in control and believe a deeper correction is underway.
  • Farrell’s Rule #2 Excesses in one direction will lead to an opposite excess in the other direction
  • Farrell’s Rule #3 There are no new eras — excesses are never permanent
  • Farrell’s Rule #4  Exponential growth in markets do not correct by going sideways. 
  • A Reversal is always possible.   The FOMC or massive fiscal stimulus package certainly have the ability to reverse the downtrend.  You’d see that in a reversal in RSI and PPO along with price. A price move above $280 would go a long ways toward convincing traders that a short term bottom is in.

Pulling it all together – Strategy and Outlook

No Changes –  For me, the backdrop still says Risk Off.  Here’s why.

  • FATMAAN names, aside from GOOGL, are still way above their 200 ems even after the recent pull back.
  • We have not even had a 38% Fib retrace of the March  – September advance. Technically speaking there is still more to go.
  • Until proven otherwise by price, I am not buying that we can put in a durable bottom with excess call buying and zero fear in the market.
  • Sentiment is far from washed out. Dipsters still very active, especially in tech.
  • Political turmoil from here until November does not lend itself to piling in long. ( Tactically maybe, Long-Term no )   Expecting increased Vol through election.
    • If DC can come together for a substantial Covid Relief Package, that would be a big boost for markets but IMO would only come after a market dump as a catalyst.
  • We have daily sell signals across the board on the indexes and the RSI / PPO indicators are all in bear territory for the first time since March. That is a change of character that should be respected.
  • Weekly hi-level PPO bear crosses are pending for major indexes and FATMAAN names and could be confirmed tomorrow. These signals would favor lower prices for longer and a deeper pull back. For reference, we had weekly sell signals in March, Q4 $2018, and for “Volmageddon in Feb 2018.  They don’t happen every day.
  • In the Bulls favor is the FOMC.  If there was a big market dump, Powell & Co. would likely bring out the bazookas but it would have to be a big drop. I dont think the Fed wants to step in weeks away from an election to save everything for fear of being accused of partisanship.


Get inspired, empowered and prepared.

Join us!

As the host of Trader’s Profit Compass, I work hard to inspire, empower, and prepare aspiring traders to face the markets with fortitude, quiet confidence and inner calm. It’s a protein-rich, sugar free environment without ego or judgement. While I can’t promise that joining our group will change your life, I’d like to think it will help your trading. Give it a spin!  Nothing to lose and potentially much to gain.

Our group of aspiring traders are into active swing trading using technical analysis to find objective, high-probability,  low-risk trades.  Using these processes we’ve been fortunate to be winning; not perfect but winning. If that is appealing to you, join us!  I’d like to think you’d benefit from the work.  You’ll get premium  content 6 times a week including a copy of my Daily Profit Compass, Weekend Profit Navigator,along with other actionable content delivered directly to your mailbox. You’ll even get an invite to our new trading room on SLACK.

Registration is simple and FREE   Visit our homepage  HERE

Spread the word?


Leave a Reply

Your email address will not be published. Required fields are marked *